DynaScan Technology, Inc.

Contact: Scott Pickus                                                                                 FOR IMMEDIATE RELEASE: February 25, 2009
Tel: 949-421-0348 x135
Email: scottp@dynascanusa.com

New DynaScan Model Introduced to DSE Tour Attendees

LAS VEGAS – This year’s Digital Signage Expo (DSE) provided a great opportunity for DynaScan to present its newest addition to its outdoor product lineup.   An organized bus tour traveled around the Las Vegas area giving attendees an opportunity to see a collection of digital signage applications in place.  One of the stops along the tour included a new DynaScan model, the DS1016, installed on Freemont Street in Las Vegas.  The bright, weatherproof display stands over 11 feet tall, and features a display area of 50.59 square feet.

David Huang, director of business development for DynaScan, gave a presentation of the display during the tour. When asked about being included in the digital signage tour, Huang said “Familiarizing people with our outdoor product line can be difficult to do in a typical tradeshow setting.  The DSE tour was a great opportunity, allowing us to introduce our newest outdoor display to the public.”

Additionally, for the first time DynaScan demonstrated its Audience Measurement System, powered by Quividi, providing instantaneous and continuous audience data. 

This system is based on innovative image analysis techniques and uses a camera integrated directly into the DynaScan display pointed at the intended audience. This system analyzes the stream of images provided by the camera and estimates the number of people passing in front of the media, counts how many people are actually looking at the media and provides their dwell time, attention time, and demographics.

DynasScan is aiming to seamlessly combine our unique 360° display with camera systems utilizing cutting edge automated audience measurement systems to keep track of all viewers, and potential viewers in order to provide an accurate record of viewer impressions. 

About DynaScan Technology
DynaScan Technology, Inc. holds numerous patents and manufactures the DynaScan 360° cylindrical LED (Light Emitting Diode) video display. The displays, which have received many awards and recognition for their innovation, have been installed in over 300 locations worldwide for advertising and public information. The circular signage, which range in size 32” wide x 78” high, to 170” wide x 138” high, offers high levels of resolution, brightness and contrast needed for impactful dynamic digital signage.
DynaScan is dedicated to designing and manufacturing the best LED displays using unique solutions, and providing new audio-visual presentation capabilities to support commerce, safety, convenience, enjoyment and communications. DynaScan Technology, Inc. is mainly invested by Chroma Group, a global leader in technology test and measurement instruments, automated test systems, power electronics and special materials. Chroma was founded in 1984, is headquartered in Taipei and is traded on the Taiwan Stock Exchange under 2360. For more information, visit www.dynascanusa.com.

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If you’d like more information about this topic, or to schedule an interview with Scott Pickus, please call 949-421-0348 x135 or e-mail Scott at scottp@dynascanusa.com