Contact: Scott Pickus FOR IMMEDIATE RELEASE
Tel: 949-421-0348 x135
Email: scottp@dynascanusa.com
DYNASCAN 360° DISPLAY DRAWING A “GREAT DEAL OF ATTENTION” AT PARKER
CLEVELAND, OHIO - When given the opportunity to design a series of exhibits for the Parker Hannifin Corporate Headquarters new 97,000-square-foot addition, Karen Skunta, president & creative director of Karen Skunta & Company in Cleveland, looked for the newest and most innovative technology to display information about Parker Hannifin. She chose to integrate a DynaScan 360° LED Video Display to present the company’s global reach through its unique customer service concept: the ParkerStore.
“We needed a special vehicle in the new innovation wing that would speak to the innovative way ParkerStore's tie in with keeping customers satisfied and providing them with “just-in-time”, around-the-world service available at ParkerStores.” Glazen Creative shot a two-minute video specifically for the DynaScan display that depicts customers from around the world assisted by ParkerStore’s management. Actors portraying ParkerStore managers speaking German, French, Spanish, Chinese, Hindi and English were hired to show the “global reach of ParkerStores,” Skunta said.
Parker’s Innovation Area was designed to create a sense of motion to complement Parker’s position as “the global leader in motion and control technology.” One exhibit area is designed in a pinwheel configuration, each wall highlighting different guiding principles, innovations and strategies at Parker. The walls of the “pinwheel” are curved into individual waves, which complement the flowing wave-shaped ceiling throughout the area. Combining print and digital media, visitors are led through a series of presentations that are designed to engage, inform, and challenge. An Inspiration Lounge also provides an area where employees and their guest can meet together and brainstorm in an informal space.
Using the cylindrical shape of the DynaScan as an architectural element, the life-size LED display was the perfect fit for the project, creating a bright visual focal point for visitors they enter the space and explore the dynamic exhibits. According to Parker, the DynaScan 360 Degree Video Display is “…seen by employees and visitor alike, and is drawing a great deal of attention.”
About DynaScan Technology
DynaScan Technology, Inc. holds numerous patents and manufactures the DynaScan 360° cylindrical LED (Light Emitting Diode) video display. The displays, which have received many awards and recognition for their innovation, have been installed in over 300 locations worldwide for advertising and public information. The circular signage, which range in size 32” wide x 78” high, to 170” wide x 138” high, offers high levels of resolution, brightness and contrast needed for impactful dynamic digital signage.
DynaScan is dedicated to designing and manufacturing the best LED displays using unique solutions, and providing new audio-visual presentation capabilities to support commerce, safety, convenience, enjoyment and communications. DynaScan Technology, Inc. is mainly invested by Chroma Group, a global leader in technology test and measurement instruments, automated test systems, power electronics and special materials. Chroma was founded in 1984, is headquartered in Taipei and is traded on the Taiwan Stock Exchange under 2360. For more information, visit www.dynascanusa.com.
About Karen Skunta & Company
Karen Skunta & Company is a graphic design firm located in the historic warehouse district in Cleveland, Ohio. Led by Ms. Skunta, the firm has gained recognition with more than 50 national and international awards for its corporate and brand identity programs, exhibit design, signage systems and interactive websites. For more information visit www.skunta.com.
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